How do we communicate clear, consistent messages to researchers on the what, why and how of open access?   This workshop, part of the UCL, Newcastle and Nottingham Jisc OA Pathfinder project, brought together representatives from institutions, publishers and funders to discuss best practice in communicating with authors, and identify opportunities to develop a more joined up approach to open access advocacy.   Speakers included:

• Mark Thorley – RCUK
• Steven Hill – HEFCE
• Rhodri Jackson – Oxford University Press
• Sana Mulla – BMJ
• Vicky Gardner – Taylor & Francis
• Simon Butt-Bethlendy – Consonant Communications

Representatives of the three institutions also shared their own experiences of OA advocacy, and participants had the opportunity to learn about internal communications theory, and consider how to apply this in their own institutional context.

A summary of the workshop is available here